K-Baseball: Technology changing how players improve. Q & A with Brian Vermilyea

We sat down with Brian Vermilyea, COO of K-MOTION, to talk about how he is the leading the company’s move into baseball. We asked him a few questions we thought you would find interesting about K-BASEBALL.

How is K-BASEBALL unique?
We’ve found that the most important element in hitting is the body and we’re the first technology to provide accurate biomechanics and training focused on the body. All other technologies in baseball focus on the object, whether it be the ball or bat. We’re the first to bring 3D biomechanical measurement and biofeedback training to baseball and softball. There’s literally nothing else like it.

Why is this a big deal for baseball and softball?
Because until now, coaches only had their eyes and a 2D camera. You can definitely see a lot with your eyes and a video camera, but 3D tell the full picture, which leads to a deeper understanding of how a player is actually generating power, sequencing movements and, ultimately, hitting the ball.

How do you know this really helps?
We’ve been helping the top coaches in golf for 16 years, so we know it works in golf. In baseball, we’re working with several MLB teams. They’re sharing results that are consistent with what we’re seeing in golf including better contact, faster exit velocities and higher batting averages. For example, something as simple as changing the lower half of a hitters body by a few degrees can significantly improve the bat plane, which has huge positive consequences for hitting.

Is K-BASEBALL designed for all ages and abilities?
Yes, that’s the great thing about our products. You can use them with everyone from beginners to pros. Adults to children. We have junior garments, so we have some coaches working with kids as young as four-years old. With the kids, the coaches mostly focus on biofeedback training to help them move better.

What’s the coach’s experience working with professional players in K-BASEBALL?
Say you have a major or minor league player. What a coach is likely to do is capture a bunch of swings with our auto-capture feature. Next, the coach uses our reports and graphs to look for patterns and exceptions, so they can really understand how the player moves when he swings. From there, the coach might put the player through our physical screen to see if there are any movement imbalances or weaknesses. Often times we find that great players have weaknesses that their athletic ability enables them to compensate for, which we call that low hanging fruit. Once the player is understood, the coach can use our biofeedback training to adjust movement patterns or build a better swing and body for the player.

How do you decide what the player ought to change?
We don’t decide anything, the coaches do. Our products are all about empowering the coaches, they’re the ones who know the players and have the method. The 3D measurement provides information for the coach. The real-time visual and auditory feedback allows the player to instantly apply the coach’s instruction. We are essentially the paint and brush, the coach is the artist.

Are there any guide posts or points in the software for the coach?
We provide the data around what you could call a minor league stock swing. This is a composite created from the large number of swings we have captured working with minor league players. The numbers provide a norm for the coaches to work towards. Essentially, it’s an average of the minor league swings. It doesn’t say what to do but it shows what other players do on average. For people working with minor league players, high school or college players, it’s a good benchmark for what the player needs to advance to the next level.

What else should people know?
Based on what we are hearing from some of the hitting coaches, baseball may never be the same… And we’re just getting started…

Thank you, Brian.

For more information, email [email protected] or call 603.472.3519

Chris Walling
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